Kampala · since 2019
We help businesses grow.
Belli Advisory is a business consultancy working at the intersection of enterprise development, investment readiness, and impact across East and West Africa.
Most Influential Sustainable Business Consulting Director
Awarded to Founder & MD Aidah Ssemakula at the AI Influential Businesswoman Awards 2026.
Four practices, one operating system.
Diagnose the constraint, design the response, embed the delivery. These are the four areas we work in across East and West Africa.
- 01
Business Development Support
We work alongside SMEs to strengthen their economic potential, improve competitiveness, and connect them to dynamic markets. Most engagements begin with a diagnostic and end with a bankable plan the company can take to a bank, a partner, or an investor.
- 02
SME Capital Financing
SMEs are chronically underserved by mainstream finance: too small for banks, too early for private equity. We build financing readiness through financial literacy, business-model strengthening, and investment-readiness support that opens the door to credit and capital.
- 03
Energy
Clean-energy adoption and off-grid access remain critical challenges across Uganda and the wider region. We provide investment-readiness support, technical assistance, and project management to renewable-energy enterprises so they can grow into sustainable, market-ready businesses.
- 04
Monitoring & Evaluation
We help development partners understand what their programmes are actually achieving. Our M&E work examines the full results chain, from inputs and activities to outcomes and impact, producing the evidence partners use to improve programmes and report on them honestly.
Committed to transforming Africa's economies through good, sustainable businesses.
We work with development partners, investors, and SMEs across energy, agriculture, health, and adjacent sectors. The team brings over seventeen years of combined experience designing and implementing programmes that create lasting value.
Whether we are preparing a company for investment, facilitating a strategic planning process, or evaluating programme outcomes, our measure of success is the growth and resilience of the businesses and communities we serve.
The work, in numbers.
Seven years of engagements across Uganda and Liberia, measured by the outcomes that matter.
- 17+Years combined experience
- 45+Renewable-energy SMEs supported
- 8,000+Smallholder farmers reached
- 2Countries · Uganda & Liberia
A three-step engagement.
Every engagement follows the same arc: understand, design, deliver.
Diagnostic
We begin by understanding your context: mapping constraints, opportunities, and the gap between where you are and where you need to be. The starting point is a clear picture of the real challenge, not an assumption.
Conceptualise
Working alongside your team, we design solutions tailored to your specific situation. We draw on sector expertise, partner networks, and proven frameworks to build an approach that fits.
Solution Fit
We implement, test, and iterate until the solution is embedded and working. Our measure of success is your measurable growth, demonstrated in the field, not summarised in a report.
Building business-ready solar companies across Liberia.
In 2025, Belli Advisory was engaged by Energising Development (EnDev) Liberia to deliver a structured Business Development Support programme to seven off-grid solar companies. We strengthened each company's strategy, marketing, operations, and financial planning, culminating in a bankable business plan for every participant.
- 7Companies
- 4BDS phases
- 6/7Strategic plans + OKRs
- 7/7Bankable plans
Selected engagements, by year.
All engagements- 2025 · EnDev LiberiaInvestment readiness, 7 off-grid solar
- 2024 · SNV · Embassy of SwedenInclusive Market for Energy Efficiency
- 2024 · PSFUConsumer financing gaps, EE technologies
- 2023 · GIZ · EnDevBDS 2.0, 12 renewable energy companies
- 2022 · RHSPFive-year strategic plan
- 2022 · RVOE-cooking baseline (Innovation Fund)
- 2021 · GIZ · EnDevBDS 1.0, 6 solar SMEs
- 2021 · Xclusive CuttingsPerformance appraisal redesign
- 2021 · SwisscontactDynamic Markets for Farmers
“Growth is never by mere chance; it is the result of forces working together.”
Ready to grow? Let's talk.
Whether you are a business looking to scale, a development partner seeking a delivery partner, or an investor looking for deal flow, we would love to hear from you.
Not ready yet? Read how engagements typically begin